Kering rolls out outdoors adventure campaign

Natural landscapes and enjoying the outdoors are the focus of Maui Jim’s new global advertising campaign, Color You Can Feel 2.

Visuals created for the campaign include golden sunsets and sandy coastlines all viewed through Maui Jim lenses. Sporty frames from Maui Jim’s new ’Ekolu collection feature, such as: Pâlulu, an athletic shield with Maui Brilliant lenses; Ho’okipa Ultra, which refreshes its iconic model with wavy sides and new performance lenses; and Ma’ukele, a wrap style featuring SuperThin Glass lenses that Maui Jim said provide ultimate clarity.