Rimless eyewear specialist Silhouette has appointed Jeremy Lanaway as UK marketing manager.
Lanaway (above) has over 10 years' experience marketing premium brands for companies including Philips Consumer Electronics and, most recently, Vogel's Products. Silhoutte said that, while new to the ophthalmic industry, his wealth of trade and product marketing experience, including the development of value added partnerships and VIP partner programmes, would ensure he brought excellent market insight and perspective to his new role.
Lanaway will report into Chris Cox, managing director of Silhouette UK, who welcomed him to the company.