Silhouette adds colour to grow rimless market

Bringing down the average age of rimless spectacle wearers in the UK to expand the market is one of the key aims of the new Silhouette UK managing director Chris Cox.

In addition to launching the new premium Crystals collection, a replacement for Daniel Swarovski eyewear, Cox said that Silhouette had expanded its offering to include a range aimed at wearers aged 25 and over. Entitled SPX Art, the collection retails for around £190-£200, is constructed from a combination of SPX plastic and titanium and features trendier lens shapes and brighter colours than other Silhouette ranges.

Cox said the rimless market accounted for 3 per cent of overall spectacle sales in the UK in 2009, information he'd obtained from research company Strategy with Vision (SWV).