As it reports its first £1m turnover month, online contact lens retailer Lenstore has announced a multi-channel partnership with Vision Express.
Lenstore, which was acquired by Vision Express owner GrandVision Optical in January (News 09.01.14), has been working with the multiple to offer its customers complimentary eye tests in Vision Express practices.
Its co-founder Mitesh Patel said the eye examination trial had proved popular with patients because they could enjoy the speed and value benefits of online purchases, but were reassured that eye health needs were being met – something they couldn’t get online.
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