Heston Blumenthal helps Vision Express boost growth

Vision Express has announced double-digit annual profit growth, buoyed by its new Heston Blumenthal spectacle range.

The multiple said in a statement that its tie-up with the celebrity chef last year had become the most successful launch in its history.

Overall, Vision Express reported an increase in turnover of 6 per cent for full-year 2013, resulting in 11 per cent operating profit growth – a third consecutive year of LFL growth.

CEO Jonathan Lawson said: ‘It is very pleasing to report record sales and profit for 2013. The last 12 months have been an exciting time for Vision Express.

‘As well as celebrating 25 years of trading, we have acquired a number of stores from Crown Eyeglass and Rayner & Keeler practices. I am also pleased to see that momentum has increased this year.