Mail order firm to advertise nationally

Bill Odom, president of the Virginia-based company which launched in the UK last month (optician, News, May 22), said he would expand the company's marketing activities after advertising in a regional newspaper during May. 'We have processed some 100 UK orders so far,' Mr Odom said this week. 'I'm looking to increase our advertising so more people know about our offer.' Contact Lens Depot, which markets lenses via a direct phone line and the Internet, offers UK consumers up to 70 per cent off normal contact lens prices.