Marchon Eyewear has announced a new sales division for its sporting goods operations in EMEA (Europe, the Middle East and Africa).
The new unit, called Marchon Sports EMEA, has a product portfolio including Nike Vision performance sunglasses and snow goggles, and Dragon Alliance action sports sunglasses, snow goggles and MX goggles.
A new team was to be headed up by Gunther Herrmann, who has held several senior positions within Marchon, while Craig Smith, has worked as Dragon's UK brand development manager for the past six years, was named EMEA sales and marketing manager for Dragon.
Eric Brendel also joined the team as the EMEA sales and marketing manager for Nike Vision.
The new division has offices in Amsterdam, Munich and London along with local customer and central distribution from Marchon's European Distribution Centre in Amsterdam.
Marchon Sports said it would be servicing retailers through existing action sports distribution partners and sales teams as well direct sales teams to cover 'all relevant sporting goods channels'.