Marchon ties up Marni deal

Marchon has signed a global licensing agreement that will see to the development, production and distribution of eyewear collections from fashion brand Marni.

The companies will launch the new men’s and women’s lines in spring/summer 2016 with a full range of styles for both optical frames and sunglasses. They said the aim of the partnership was to expand the brand's reach by developing the market potential of what is a major fashion accessory segment.

‘We are strongly invested in this important agreement with Marchon, which aspires to further diversify and grow the Marni accessories business and to significantly consolidate our brand identity,’ said Gianni Castiglioni, CEO of Marni Group.