Victoria Beckham may not be reuniting with the Spice Girls for their tour next year, but her company has partnered up with Marchon Eyewear for a long term global licensing agreement for sun and ophthalmic eyewear.
New collections developed under the licensing agreement will begin to launch from autumn 2019. They have been planned to be sold globally in selected department stores, specialty stores, premium sun and optical retailers and Victoria Beckham retail and online stores.
Paolo Riva, CEO of Victoria Beckham Ltd., said: ‘Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon's technical innovation, expertise in product development and global distribution network, whilst continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them.’
Nicola Zotta, president and CEO of Marchon Eyewear, Inc., added: ‘We are committed to the success of this partnership and look forward to producing eyewear that characterises the brand's trend-forward designs and contributing to the brand's continued global growth.’