Marcolin and Bally sign design license agreement

Marcolin Group and Bally have signed an exclusive worldwide license agreement for the production, design and distribution of sunglasses and optical frames.

This agreement is due to last five years with the possibility of a renewal.

A preview launch of the eyewear collection will be held for the Asian market and soon after be extended to the rest of the world.

Massimo Renon, CEO for Marcolin, said: ‘We’re excited to embark on this collaboration, becoming the exclusive partner for the brand’s eyewear category. The decision to present Bally in Asia is part of the focus strategy and new investments on this market.’