Marcolin Group signs license agreement with Adidas

Marcolin Group and Adidas have signed a license agreement for eyewear products.

The partnership will last until 2024 and the first new eyewear collections will be launched in 2020. Marcolin will design, develop, manufacture, market and sell the collections for Adidas as part of the agreement.

Marcolin Group’s CEO Massimo Renon said: ‘This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry. This agreement marks once again Marcolin Group’s targeted company strategy: to join with modern, global and unique brands that leverage their innovative DNA. We feel privileged to work together with Adidas and apply their philosophy in eyewear.’