Marcolin extends adidas deal & adds rag & bone to portfolio

Marcolin has extended its licensing agreement with adidas through 2032, continuing to design, manufacture and distribute eyewear for both the adidas Sport and adidas Originals labels – a partnership originally established in 2020. 

In addition, Marcolin has entered a new four-year collaboration with Guess and its global brand management partner WHP Global to develop a new line of premium sunglasses and optical frames for New York-based fashion brand rag & bone. The first collections will be available starting from February, 2026, at the Mido tradeshow.

‘We are pleased to partner with an iconic brand like rag & bone, which perfectly embodies a contemporary and authentic aesthetic rooted in New York culture,’ said Fabrizio Curci, Marcolin CEO and general manager.