CL provider mark'ennovy has launched a new corporate identity campaign featuring a new company logo and redesigned website.
The campaign will also include implementation of SAP business management software into its logistics department shortly after.
'The corporate image is a sign of dynamism, modernity, stability and competitiveness,' said a company statement on the creation and implementation of the new logo.
The company's new website was the subject of a ground-up redesign. The site now features sections for patients as well as eye care professionals -- who can view all of their customer accounts. The site also allows users to order online, view biometric calculations from spectacle refractions, re-order by patient reference and download product sheets and fitting guides.
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