Mass mailing marks launch of TVI lens

Thousands of packs marking the introduction of the latest generation of Transitions lenses will be despatched this weekend ready for a Monday launch.

A major feature of the launch pack will be peer to peer testimonials with well-known and high-profile practitioners giving assessments via a DVD. Practices will also be given the opportunity to win Transitions lens upgrades on everything they dispense for six months -or the value of those upgrades in cash.

On September 15 DX Services will deliver TVI launch packs containing a range of technical and merchandising material to 5,000 independent practices. The chains will also distribute the packs through their head offices.