Maui Jim identifies London stores for Flagship Corner makeover

Maui Jim will start rolling out its Flagship Corner concept in selected London optical outlets this year following the success of the concept in Europe.

The concept creates a bespoke-built store-within-a store at selected outlets which reflects the brand values of the host store while providing a high profile for the Maui Jim look and feel along with a wide selection of product.

The three practices in London identified as the first candidates for a makeover will be Hodd, Barnes and Dickins in High Holborn, Joy Optical in Old Brompton Road and Gregory and Seeley, Fleet Street. The firm has also identified other London practices and practices outside of London for the treatment should the pioneers prove a success. Maui Jim said 20 location would be given the treatment in Europe over the next three months.