Maui Jim looks at Zeal strategy

Maui Jim is also revisiting its strategy towards Zeal Optics following the departure of the management team last autumn. Hans Penzek, vice president Europe said it decided to look at Zeal’s strategy last year following disappointing sales in Europe for the brand. Whiles sales of Maui Jim rose by around 18 per cent in 2014 Zeal had a year of flat sales and it was clear there were issues around the integration of the brand with Maui Jim and some of the stories surrounding the product’s green technology.

Penzek said in 2013 the brand found success but in Europe the firm had experienced some difficulties, this lead to an expansion of the range, particularly in goggles. ‘Not all of the styles were successful, we didn’t have success in sport or in auto.’ We had good results in the US but the European side was flat.