Sunglass brand Maui Jim has become the official eyewear supplier to the ATP World Tour.
The three-year agreement will the see the company supply eyewear to the main tour events as well as the season-ending Barclays ATP World Tour Finals at The O2 arena in London.
The company believed the deal would allow it to further engage tennis fans around the world through global marketing rights and onsite presence at tournaments.
‘We are delighted to have joined forces with ATP as tennis is such a great fit for Maui Jim,’ said Martijn van Eerde, marketing director for Europe.
‘For us this is a milestone, an expansion of Maui Jim’s tennis program and our involvement with the tennis community. Over the years, many players, coaches and line judges have discovered the benefits of our PolarizedPlus2 lens technology to improve their views of the game. This partnership with the ATP was the logical next step.’
Maui Jim brand ambassadors include tennis players Martina Hingis and David Ferrer.