Hawaiian sunglasses brand Maui Jim has agreed a deal to become the Official Eyewear Supplier of golf's BMW PGA Championship at Wentworth Club later this month.
During the May 21-24 tournament the brand will benefit from marketing rights and an onsite presence through its booth in the exhibition village and promotional space within the VIP hospitality area.
Maui Jim sponsorship and event marketing manager for Europe Abigal Tordoff said: ‘We are thrilled to have joined forces with The European Tour as golf is such a great fit for Maui Jim.
‘This partnership with the BMW PGA Championship is a very exciting step for us, an expansion of Maui Jim’s golf programme and our involvement with this sport’s community. Over the years, many golfers and spectators have discovered the benefits of our PolarizedPlus2 lens technology to improve their views of the green.’
