Maui Jim has renewed its deal with DP World Tour as official eyewear suppliers again after the previous 2019 deal had been disrupted by the pandemic.
The new agreement included supplying eyewear to DP World Tour golfing staff at global events and global marketing rights. It has enabled Maui Jim to reach a wider audience through tournament events and digital platforms.
The optical supplier has also become official eyewear supplier to two Rolex Series events each season – the BMW PGA Championship at Wentworth Club in the UK, and the season-ending DP World Tour Championship at Jumeirah Golf Estates in Dubai.
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