Mido moves 2009 dates to meet 'market needs'

The Mido exhibition in Milan is moving from its traditional May date to March 6-9 in 2009 in response to 'shifting market needs'.

Organisers explained that the show, at the Fiera Milano's Rho-Pero pavilions on the first weekend of March would be taking place in the 'world's fashion accessory week'.

As well as Mido there will be international exhibitions of footwear, leather goods and fur at Milan's exhibition complex.

'The latest exhibitor surveys conducted by Mido show a growing need among frame and sunglass producers to time the international presentation of their collections to complement the real needs of companies, as well as fashion collections, which means March and September.'