Mido showcases innovation in Milan

Over 40,000 visitors from 160 countries attended the 52^nd edition of Mido in Milan on February 3-5 at Rho Fiera Milano, which was an 11% gain over 2023.

More than 1,200 suppliers showcased eyewear, lenses, optical instruments, contact lenses and manufacturing equipment across seven halls at the event, which also hosted discussions on industry topics and trends.

Giovanni Vitaloni, president of Mido, said: ‘Mido is the industry's point of reference because of its visitors, exhibitors, buyers and businesses who every year place their trust in us. Thanks to their ideas, this show is the place to be for trade professionals, trend lovers and all those who gravitate around fashion.