Over 40,000 visitors from 160 countries attended the 52nd edition of Mido in Milan on February 3-5 at Rho Fiera Milano, which was an 11% gain over 2023.
More than 1,200 suppliers showcased eyewear, lenses, optical instruments, contact lenses and manufacturing equipment across seven halls at the event, which also hosted discussions on industry topics and trends.
Giovanni Vitaloni, president of Mido, said: ‘Mido is the industry's point of reference because of its visitors, exhibitors, buyers and businesses who every year place their trust in us. Thanks to their ideas, this show is the place to be for trade professionals, trend lovers and all those who gravitate around fashion.
‘We have been working for months to make this event unique, Mido is primarily about innovation and new features, and never before have we had such a rich programme with unparalleled content and very popular celebrities, not only from the eyewear industry but also from the fields of culture, lifestyle, current events and fashion.’
Among the winners at the Mido Awards across the Certified Sustainable Eyewear Award categories were Austrian company Rolf in the sunglasses Europe group, and Tommy Hilfiger by Safilo in the frames Europe category.
