Mikli to grow

Alain Mikli denied rumours that he is selling his company at a specially convened press conference at Vision Expo East in New York on March 24.

Mikli added that he plans to build an even bigger empire and capture attention with provocative advertising campaigns. He will expand VIP incentives like one-of-a-kind collections for high-end retailers and open new boutiques in countries like Brazil, Korea, Mexico and Scandinavia. He aims to help the less fortunate, with the 'm/Touch, Touch Act' line to raise awareness and funds for the visually impaired.

Mikli reiterated what distinguishes his eyewear from competitors, from its charm hinge to prevent lens scratching, to the biolink movement. 'Alain Mikli prides himself in never following the industry's trend to brand frames with oversized logos, but instead decided to create subtle distinctions in his collections where people would notice the craftsmanship before anything else.'