Modstyle Eyewear launches Project Green

Australian eyewear brand Project Green, hailed as the Tesla of sustainable eyewear, has been launched in the UK by independent eyewear supplier Modstyle Eyewear UK.

Designed for environmentally-conscious practices, the 30-model Project Green collection, showcases a blend of bio-acetates, compostable demo lenses, and innovative hinge designs.

For every frame sold, Project Green has planted 3500 trees in the Amazon Rainforest and Canada through the organisation One Tree Planted, following its debut at O=MEGA23/WCO4 in Melbourne in September 2023.

Mark Wymond, CEO and co-owner of Modstyle Eyewear UK, said: ‘As consumers increasingly prioritise environmental responsibility, we recognized a growing demand for sustainable eyewear that doesn't compromise on quality or style.