Features

100% Show Preview: Focus on frames

Optician previews what eyewear will be showcased at 100% Optical when the event returns to ExCeL London on March 1-3

Spanish brand Woodys was founded after creating frames from recycled wakeskate boards because of a need for eyewear that floated during water sports.  

Today, premium is the name of the game with Japanese beta titanium, acetate, German OBE hinges and Carl Zeiss lenses used across the 38 new models of its Anima collection. 

Still characterised by colour, Woodys offers personalisation in its feminine styles as well as a petite range for adults with small faces. Men’s models feature additional laminates that combine solid and transparent acetate, as well as a metal design piece that reaches from the front to the temples.  

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