Movitra has created a new campaign, called ‘Framing the Future’, featuring its spring/summer 2025 collections, deploying models and still life photography, as well as video.
‘This latest campaign uses new advanced technology and AI to create the most dramatic effect whilst putting our highly technical avant-garde products centre stage,’ said Giuseppe Pizzuto, creative director and co-founder.
The campaign, like its predecessor, developed a futuristic concept in a minimalist studio setting, while Movitra’s Mido 2025 launches, the Trinitas and Phaenomenon sunglass collections, were highlighted against natural elements, such as smoke and water, and abstract images of striking landscapes, water and ice.
