Sea2see announce 2025 campaign

Sea2See has once again partnered with award-winning photographer Weston Fuller on its new campaign about ocean contamination, which will feature at its stands at Opti and Mido.

‘Through this lens, we are challenging the illusion crafted by social media and modern culture – a world where the surface is polished, but the underlying truth is neglected,’ said François van den Abeele, founder of Sea2See.

‘Glamorous poses on polluted sands, yoga flows beside tangled fishing nets, and runners navigating trails littered with plastic debris unveil the dissonance between the ideal and the real.’

Through this campaign, Sea2See aimed to inspire consumers to take meaningful steps toward creating a future where our vision of beauty aligned with sustainability and authenticity.