Sea2see creates 'See through the illusion' campaign

Sustainable eyewear company Sea2see teamed up with award-winning photographer Weston Fuller to create its 2025 campaign ‘See through the illusion’ about ocean contamination.

The campaign, showcased at the Opti and Mido trade shows, was said to juxtapose the serene beauty of activities like fashion, sports, meditation and yoga against the hard backdrop of polluted beaches and oceans, where tranquility masks a ‘deeper, plastic-filled reality’.

‘Through this lens, we are challenging the illusion crafted by social media and modern culture—a world where the surface is polished, but the underlying truth is neglected,’ said Sea2See founder François van den Abeele.