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Mumsnet promotes eye health

ABDO partners with Mumsnet

Parenting platform Mumsnet has partnered with the Association of British Dispensing Opticians (ABDO), the College of Optometrists and the Optical Suppliers Association (OSA).

This partnership marked a natural progression in the three optical bodies’ efforts to improve the next generation’s eye health outcomes through increased consumer engagement.

‘As a profession and industry, we know the challenges, and yet we have never been better equipped to address the problems of children’s deteriorating vision.

We need to drive awareness,’ a spokesperson for the professional bodies noted.

Mumsnet researchers have analysed nearly 8,000 conversations from the platform over the past five years, uncovering confusion, mixed messaging and concerns around children’s vision.

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