Myopia campaign backed by independent

Haine & Smith has backed the Myopia Focus campaign and will raise awareness of the link between screen time and the disease to patients this summer.

Anna Lewin, clinical lead at Haine & Smith, said: ‘Along with cutting back on screen time, we’re also encouraging parents and guardians to get their children’s eyes examined regularly.’

The national Myopia Focus campaign aimed to get myopia recognised as an ocular disease by the NHS and for there to be free myopia management available to children in the UK.

Lewin said if parents noticed their children squinting to see something in the distance, holding their screen close to their face, or complaining of headaches, they should book an eye exam.