Myopia campaign launched by CooperVision

A myopia awareness campaign has been launched by CooperVision to encourage parents to protect their children’s eye health.

Research commissioned by the contact lens company found 36% of parents did not know or did not believe children’s vision should be checked between the ages of four to five.

Of the 1,000 respondents, 54% of parents were unaware or did not believe there were long-terms risk of myopia and 25% have never asked their children about their vision because they never felt the need to.

Krupa Patel, head of professional services at CooperVision UK & Ireland, said: ‘Our consumer campaign brings the signs of myopia front of mind to parents and highlights the importance of regular eye examinations to improve children’s vision and help prevent future eye health issues.