Online eyewear retailer MyOptique Group has unveiled plans to expand in Germany with the acquisition of Netzoptiker.
It follows the group securing a €20m investment to bring its latest funding round to €43m – with the majority slated for international expansion.
MyOptique CEO Kevin Cornils said: ‘This is a great opportunity for the MyOptique Group to bring its expertise and experience in the online optical market and great product to the existing Netzoptiker customer base and to German consumers.’
MyOptique already penetrates the German market through sites including www.de.sunglassesshop.com, www.lenson.com/de and www.glassesdirect.com.
The company said its Netzoptiker acquisition would enable a ‘highly localised and improved experience for German customers, particularly for the prescription glasses category’.
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