Organisers of National Eye Health Week have looked to raise the profile of the campaign with a timetable of themes and a lifestyle magazine.
Next week’s campaign, running from September 22-28, will focus on women’s eye health, before moving onto sight after 60, sports vision, eye research, nutrition and the eye and smoking – with a dedicated day for each theme.
A tie-up with health insurer Westfield Health has also resulted in the publication of a 52-page consumer magazine, called Vista.
David Cartwright, chair of National Eye Health Week, said: ‘By presenting important health messages in a stylish magazine format we hope to encourage more people to have regular sight tests and inspire them to make healthier lifestyle choices that reduce the risk of future sight loss.’
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