The Swiss Eyewear Group and French optical supplier ADCL have signed a partnership agreement for the European distribution of Rip Curl eyewear.
The new collections will be launched through the Swiss Eyewear Group’s international distribution network at the beginning of 2014/2015 and will be displayed and promoted using targeted marketing and point of sale concepts for the practices.
‘We are extremely pleased to enter into this partnership. There is enormous synergy potential with ADCL and the Swiss Eyewear Group joining forces to internationally distribute the popular Rip Curl brand,’ said Jerry Dreifuss, CEO of the Swiss Eyewear Group.
Dreyfuss added: ‘Rip Curl is a very intriguing brand that will perfectly complement the Swiss Eyewear Group’s product portfolio. Adding this edgy, highly recognized global brand is creating a lot of excitement within the Swiss Eyewear Group as well as with our European distribution partners.'
‘We have known the Swiss Eyewear Group founders and its management team for many years and are excited about entering into a new partnership with them. Between our distribution capabilities in the French market and the Swiss Eyewear Group’s access to a powerful international distribution network, there is tremendous growth potential for the Rip Curl eyewear collections,’ said Olivier Petifils, managing director of ADCL.