The Swiss Eyewear Group and French optical supplier ADCL have signed a partnership agreement for the European distribution of Rip Curl eyewear.
The new collections will be launched through the Swiss Eyewear Group’s international distribution network at the beginning of 2014/2015 and will be displayed and promoted using targeted marketing and point of sale concepts for the practices.
‘We are extremely pleased to enter into this partnership. There is enormous synergy potential with ADCL and the Swiss Eyewear Group joining forces to internationally distribute the popular Rip Curl brand,’ said Jerry Dreifuss, CEO of the Swiss Eyewear Group.
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