Sonia Haire has joined the Wesley Jessen team as territory manager of the central south region. Ms Haire will cover Berkshire, Hampshire, Hertfordshire, Oxfordshire and Middlesex.
She has sales experience in the optical industry as well as a marketing background which will help in the organisation of promotional days, window displays and reader offers. General manager UK sales and marketing Andy Cockayne said: 'Sonia's arrival further strengthens Wesley Jessen's presence with UK opticians. One of our key objectives for 2000 is to expand the market and in turn to help practitioners build their individual business.'