Optisoft has launched a revamped www.optisoft.co.uk website and a range of marketing services.
Managing director Keith Sheers said: 'We have been waiting many years for the technology to make this possible. Now, with the help of our customers, I genuinely believe that this will make a difference in the independent's fight to compete with the multiples. After all, they are still the biggest group by far in the market today and that should be used to their advantage.'
The company could now offer new services that added value to visiting the site. It has partnered with CFH Docmail and Campaign Monitor to create Opti-Post and Opti-Mail. Sheers said the services could cut the cost of patient reminders by 50 per cent and the built-in marketing templates would make communicating with patients easy and affordable.