New York brand Moscot eyewear comes to London

Fifth-generation New York opticians and eyewear brand, Moscot, has opened its first UK practice in Soho, London.

The split-level practice, located on Beak Street, is the company’s third overseas outlet alongside three in New York City.

The company entered the Far East market two years ago with a practice in Seoul, South Korea. It then moved across the Sea of Japan to open a store in Tokyo earlier this year.

‘The opening of Moscot London is an exciting milestone for us. Carnaby St and Soho are recognised worldwide for their history in style, and the neighbourhood is genuinely a strong fit for the company,’ said co-president Harvey Moscot.