High street retailer Next has moved its Directory prescription eyewear business online and is marketing the service with a two-for-one, £40 promotion on unisex frames.
Optician reported earlier this year that next had pulled out of the mail order prescription eyewear business when glazed products failed to appear in its Summer Directory.
However Next Vision, an internet version of the prescription business, is now being marketed online with spponsored Google searches.
Users of the site can select a range of Next-branded eyewear with the option of standard scratch resistant lenses, superior scratch resistant lenses or thin and light lenses with the option of a tint.
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