No7 expands services to the Middle East

No7 has strengthened its position in the Middle East by completing a tour of the region’s eye hospitals and optometry practices.

Ian Sexton, No7’s professional services manager trained optometrists and ophthalmologists to fit its specialist lenses and fitted more than 30 patients himself.

He said: ‘We have become very reactive of this market’s specific needs and have modified our comfort 15 fitting sets’ sagittal height by a further 500 microns in order to cater for the extreme keratoconics. It can make an enormous difference to fitting the patient and, in some cases, has alleviated the need for a corneal graft. The feedback and appreciation for our visit was enormous.’