Photo credit: Rex Features
Triumphant Team GB athletes have done wonders for the sale of Oakley's official London 2012 collection at Vision Express.
The multiple saw sales of the collection increase 78 per cent during the first week of the Olympics, with Oakley sunglasses up by 55 per cent and ophthalmic lenses rising 24 per cent. The company also cited the achievements of Team Sky in the Tour de France.
Jonathan Lawson, chief executive officer at Vision Express, said: 'Athletes taking part in these games are truly inspirational. Our sales are reflecting the effect they are having on our customers, who are eager to wear Oakley frames designed for athletes taking part in the Games.'