A Louisiana based opticians has come up with a novel way of marketing its business using social media.
Louisiana Family Eyecare offered free eye examinations to all National Football League (NFL) officials and referees before the next season, after a controversial no-call on an apparent pass interference led to the New Orleans’ Saints losing their game against the Los Angeles Rams.
The practice said that this offer is ‘to prevent the atrocity that occurred tonight. We would hate for someone else to feel our pain.’
Crystal Vision Center in Texas also joined in and tweeted a similar offer. They said: ‘We would like to extend free eye exams and glasses to any NFL referee in need. You know who you are.’
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