Asda's Uruguayan offer 'did not breach rules'

An Asda Opticians online World Cup sales promotion was judged not to have breached Advertising Standards Authority (ASA) rules following a complaint that it was offensive.

The promotion for free eye tests for Uruguayans after England's goal against Germany was disallowed by a Uruguayan referee and linesman stated: 'We're responding by offering all Uruguayans a free eye test to avoid anything like this happening again.

All you have to do is bring your passport into any Asda opticians.' Optical buying manager Nik Langrish-Dixon said: 'After the linesman's slip-up our expert opticians are concerned about the state of his Urug-eyes, so we're offering anyone with a Uruguay passport a free eye test.'