Opti launched a new campaign that focused on industry representatives instead of models to capture the personal spirit of the exhibition in Germany.
Cathleen Kabashi, head of Opti, said: ‘If so many positive things are happening in the run-up to Opti, we simply have to show this to the outside world. This is why we are venturing a new approach to communication with our extraordinary visitor campaign featuring real Opti people. It reflects the joy and pride of working creatively together.’
The campaign included opticians and representatives from association members, such as Sertac Özenir, master optician and owner of Sehwelt Eller in Düsseldorf and Sabrina Oberlander, master optician and owner of Brillenwerke in Offingen.