Under the motto ‘contact lenses are the future of optics’, Opti highlighted its new focus on contact lenses at the international trade show, Opti, held on January 31 - February 2, 2025.
Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk will spotlight contact lenses in the nearly 200-square-metre ‘Tomorrow Vision’ area.
The programme will focus on the advantages of contact lenses for both end users and opticians, with a presentation exploring the untapped potential in contact lens sales.
Cathleen Kabashi, Opti exhibition director, and the initiative’s originator, remarked: ‘Contact lenses have an enormous potential, precisely because each individual manufacturer puts so much commitment and expertise into the development of their products.
‘Our common aim is to bundle this in order to strengthen this power,’ she said.
