Following the success of last year’s Shimmy across Scotland which raised £100,000 for children in poverty, the ceilidh challenge will see TV presenter Lorraine Kelly dance her way around the country with the support of Optical Express to raise money for the appeal.
The multiple has supported the STV Children’s Appeal since it was launched in 2011 but said the new partnership marked a significant increase in support. It has pledged to raise £100,000 this year and practices across the country will hold their own fundraising challenges including a glittering black tie event, including a ceilidh, which will take place at 200SVS in Glasgow.
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