Optician news in brief

Europe's photochromic lens market will increase at a compound annual growth rate of 5 per cent from 2010-2017, GBI Research has forecast in a new report. The market value is expected to grow from $997.8m in 2010 to $1389.1m in 2017. GBI Research said an expanding patient base and technological advances would drive the growth. Development of task specific photochromic lenses and more direct-to-consumer advertising campaigns were also predicted to increase public awareness.

Safilo Group has completed its acquisition of Polaroid Eyewear. It first signed a deal to buy the sunglass company from the StyleMark group five months ago, for $87.5m (News 25.11.11). Roberto Vedovotto, CEO of Safilo, said: 'We have ambitious development projects for Polaroid, not only in Europe but also in those significant markets where the brand is currently under-represented and where the distribution network of Safilo Group will allow a prompt and solid expansion. With Polaroid on board, we also have the opportunity to increase our offer of polarised products, thereby strengthening the group in an area which is constantly growing.'