The Careers in Optics Working Group has piloted a science and career roadshow in schools across the UK in a bid to attract the next generation of eye health professionals.
Representatives from major high street opticians, the professional bodies and universities came together to create a more impactful and engaging campaign, with educational experts Words&Pictures developing and delivering the pilot.
David Thomson, working group chairman said: 'The group aims to raise awareness of optics as a career choice in schools and sixth-form colleges. Optometry and optics is developing rapidly and is an exciting option. We are working to stimulate further interest in the profession and to target specific regions where recruitment challenges exist.'
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