Optrafair London plans contact lens showcase

Practice-building opportunities from contact lenses will be highlighted at Optrafair London next April 11-13 at Olympia National.

Contact lens exhibitors will cover harnessing the affluent presbyopic market for multifocal lenses, dry eye issues, OrthoK for myopia control in children and the use of direct debiting to secure and maintain practice loyalty.

CooperVision will showcase its first smart SiH daily disposable, MyDay, and professional relations manager Karl Aberdeen said London was a key area for its daily disposable business. ‘There is a huge opportunity within the daily disposables market and this is one of the areas of growth for us. The benefits of silicone hydrogels are becoming more widespread; however, in the past most patients have had to compromise in some way when it comes to their contact lenses,’ he added.