More than 600 practitioners have signed up to Transitions Optical's Eye Know Eye Care optical education campaign to promote eye care to primary school children (News 26.06.09).
A pack of POS materials has also been made available from September, including a door sticker, written presentation and presentation tips, stickers to hand out to children, free eye exam vouchers and a press release template. The pack is available for practitioners who have registered to take part in the programme, while additional POS materials such as posters and showcards can be downloaded from www.transitionsnet.co.uk.
Registered practices will also appear on Transitions' online store locator for parents to find their nearest opticians.
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