Software boss Trevor Rowley being embraced by a man dressed as a woman is not a routine occurrence – but it helped launch a new sponsorship deal in dramatic fashion in January.
The straight-talking managing director of Optix Software was grasped by the panto Dame in Viewpoint Opticians, when the cast of York Theatre Royal pantomime Dick Whittington visited the practice.
Rowley, who also owns Viewpoint Opticians in York, has sponsored the highly popular pantomime for the past two years.
He said: ‘We have been in York for 30 years and see ourselves as part of the community. It is good for both the team working at Viewpoint and our customers that we are seen to put something back into our community.
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