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Optix user group meeting looks beyond software

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The Optix user group meeting has established itself as a popular event in the optical calendar. Chris Bennett went along and found out there was more being discussed than software upgrades

It’s often said that an organisation’s character is set by the person at the top and that is certainly true of Optix. Maverick managing director Trevor Rowley is a well known character in optics whose no-nonsense approach has made its mark on the company he runs. The former founder of mail-order contact lens business Post Optics now counts Viewpoint, a swish York practice and the business management software company Optix among his achievements.

Anyone travelling to the Midlands for the seventh Optix user group meeting last month expecting to see a succession of dry presentations on software upgrades would have been disappointed. The 300-strong meeting enjoyed a gala dinner, a lively exhibition and some thought- provoking presentations.

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